Privacy policy

PRIVACY POLICY

Explora Watches explorawatches.com

ABOUT US

We are Explora Watches, trading as explorawatches.com. In this policy, "we", "us", and "our" refer to Explora Watches. We own and operate the website explorawatches.com. This privacy policy applies to all visitors and customers who use our website or purchase from us.

INTRODUCTION

When you visit explorawatches.com, we collect certain personal information about you. This policy explains what we collect, why we collect it, how we store it and how we use it.

We take the protection of your privacy seriously. Any personal information you provide to us will only be used for the purposes set out in this policy and will never be shared with unauthorised third parties.

We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

WHY WE COLLECT YOUR PERSONAL INFORMATION

We collect your personal information for three reasons:

To process and fulfil your order, if you place an order on our website, we use your personal information to process your purchase and deliver your goods to you.

To improve our website and services, information collected through cookies helps us understand how visitors use our website so we can continuously improve our products and the experience we offer.

To personalise your experience — where you have given consent, we use your information to tailor promotions, offers and product recommendations to your interests.

WHAT INFORMATION WE COLLECT

The personal information we collect includes, but is not limited to:

  • Full name and delivery address
  • Email address and telephone number
  • Payment information — processed securely by our third-party payment gateway partners. We do not store your financial information.
  • Purchase and order history
  • Product preferences and interests
  • IP address, browser type and operating system
  • Website activity, including pages visited and navigation journey

We will always be transparent about what information we have collected, how we collected it and how it will be used.

HOW WE COLLECT YOUR INFORMATION

We collect your personal information in two ways. First, directly from you when you place an order, create an account or contact us. Second, automatically through cookies when you browse our website. Cookies are small text files placed on your device that record your activity and preferences to give you a better experience on our site.

HOW WE USE YOUR INFORMATION

We use the personal information we collect to:

  • Process your orders and manage your account
  • Deliver your goods and keep you updated on your order status
  • Maintain accurate business records
  • Improve our product range and website experience
  • Present personalised promotions through our website and social media channels, including Instagram, TikTok, Pinterest and X
  • Carry out research and analysis to better understand your preferences
  • Verify your identity and prevent fraud
  • Comply with our legal obligations

WHEN WE SHARE YOUR INFORMATION

We share your personal information with trusted third-party service providers only where necessary to:

  • Complete and deliver your order, including our courier partners who need your name and address to fulfil delivery
  • Process your payment — via our secure payment gateway partners
  • Support our marketing and advertising activities on social media and digital platforms
  • Provide website analytics and search engine optimisation services
  • Comply with any legal obligation or request from a regulatory or law enforcement authority
  • Prevent fraud or criminal activity
  • Manage business risk with appropriate professional advisors

We do not store or retain any of your financial or card information. All payments are handled by our secure third-party payment gateway partners.

How long do we keep your information?

We will not keep your personal information for longer than is necessary for the purpose for which it was originally collected. We retain order and account information for as long as required by UK law, including HMRC record-keeping obligations. If you opt out of marketing communications, we will remove you from our marketing lists promptly.

YOUR RIGHT TO ACCESS YOUR INFORMATION

You have the right to request a copy of the personal information we hold about you at any time. You may also ask us to correct inaccurate information or request its removal. To make a request, please contact us at info@explorawatches.com. We will ask you to provide two forms of identification before processing your request to ensure we are dealing with the correct person.

We will normally process your request within one calendar month. More complex requests may take slightly longer. Please note that the right to removal is not absolute — we may retain certain information where required by law or where we are involved in legal proceedings.

YOUR RIGHT TO OBJECT TO MARKETING

If you do not wish to receive marketing communications from us, you can opt out at any time by contacting us at info@explorawatches.com or by clicking the unsubscribe link in any marketing email you receive from us.

We may use your purchase history and product preferences to personalise the promotions we send you — a process known as profiling. If you do not wish to be subject to profiling, please let us know, and we will stop immediately.

IF YOU LIVE OUTSIDE THE UK 

If you live outside the UK and you use our services or provide us with your personal information, you expressly consent to the processing of your personal information by us on your behalf. However, you do have the right to notify us if you object to our processing your personal information. 

When you request to purchase goods from us, we may need to transfer your personal information between countries in order to process your order. In the ordinary course of business, we may transfer your personal information from your country of residence to ourselves and to third parties, whether based in the UK or elsewhere. 

By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal information outside your country of residence for our ordinary business purposes.    

This may occur because our information technology storage facilities and servers are located outside your country of residence, and could include storage of your personal information on servers in the UK. 

We will ensure that reasonable steps are taken to prevent third parties outside your country of residence from using your personal information in any way not set out in this document. We will also make sure we adequately protect the confidentiality and privacy of your personal information. 

COOKIES

When you first visit explorawatches.com, you will be asked whether you consent to our use of cookies. Cookies are small text files placed on your device when you browse our website. They are entirely harmless and help us to provide you with a better, more personalised experience.

We use cookies to:

  • Remember items in your basket
  • Track pages and products you have viewed
  • Record your currency preference
  • Understand how visitors navigate our website
  • Support our marketing and advertising activity

We use two types of cookies. Session cookies are temporary and are deleted when you close your browser — these are essential for completing purchases on our site. Persistent cookies remain on your device for a set period and help us remember your preferences on your next visit.

You can disable cookies in your browser settings at any time. Please note that disabling cookies may affect the functionality of our website and may prevent you from completing a purchase.

AGE LIMIT

Our products are not intended for purchase by anyone under the age of 16. Visitors under 16 may browse our website with the consent of a parent or guardian, but may not make purchases.

CHANGES TO THIS POLICY

We review and update this privacy policy periodically. Any changes will be posted on this page. We recommend checking this page from time to time to stay informed of any updates. Continued use of our website following any changes constitutes acceptance of the updated policy.

HOW TO CONTACT US

If you have any questions about this privacy policy or the personal information we hold about you, please contact us at:

Email: info@explorawatches.com

YOUR RIGHT TO COMPLAIN

If you are dissatisfied with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk/concerns.